Are Your Clients Happy Enough?

Are your clients happy enough?
Smiley Face
Happy enough to not call you when there is a minor annoyance?
Happy enough to not call you when you miss a delivery date?
Happy enough to not refer you to their colleagues?
Happy enough to not automatically think of you for new opportunities internally?
Happy enough to take 2-3 days to get back to you?

Or are they excited to be working with you and willing to tell everyone about it?

Many times we focus on getting the sale, getting it closed, and then getting it done. Anyone can do that. It takes a real salesman to nurture that relationship though. When I was selling cars one of the guys I learned from would say “I don’t want to sell you a car. I want to be your car guy so that whenever you or anyone you know needs a car, you call me even if its not “. Is that the attitude you are taking? Or are you settling for making them happy?

I recommend reading Customer Satisfaction is Worthless, Customer Loyalty is Priceless
by Jeffrey Gitomer for 256 pages of this line of thinking and how to get better at it.