Ever meet someone in person after talking to them on the phone or email and finding them to be not what you expected? How about when you meet someone who works at a company and you find the presentation to be very different from their marketed persona? Some call this brand dissonance – and it is one of the surest ways to cost yourself clients and reputation. If you lose touch with your online persona the moment someone talks to you in person, then they are going to start thinking of what other things are going to change from interaction to interaction? Is your product as good as you’re portraying? Is your customer service going to fall off over time? Are you going to be a different person when they’re happy versus upset?

Be who you are – that’s all you have to show people.